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9781403946416

Brand Choice Revealing Customers' Unconscious-Automatic And Strategic Thinking Process

Brand Choice Revealing Customers' Unconscious-Automatic And Strategic Thinking Process
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Product details

  • ISBN-13: 9781403946416
  • ISBN: 1403946418
  • Publisher: Palgrave Macmillan

AUTHOR

Trappey, Randolph J., Woodside, Arch G., Trappey Iii, Randolph J.

SUMMARY

Arch G. Woodside is Professor of Marketing at Boston College in the USA.Trappey, Randolph J. is the author of 'Brand Choice Revealing Customers' Unconscious-Automatic And Strategic Thinking Process' with ISBN 9781403946416 and ISBN 1403946418.

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